{"id":1213,"date":"2024-01-01T00:00:57","date_gmt":"2023-12-31T15:00:57","guid":{"rendered":"https:\/\/branding.seibojapan.jp\/story-coffee\/"},"modified":"2026-05-14T16:32:47","modified_gmt":"2026-05-14T07:32:47","slug":"story-coffee","status":"publish","type":"page","link":"https:\/\/branding.seibojapan.jp\/en\/story-coffee\/","title":{"rendered":"STORY-COFFEE"},"content":{"rendered":"\n
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Chapter 01From the mountainous regions of Malawi \u2015 the story of Misuku Coffee Growers Cooperative<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Located in the Misuku Hills of Malawi, Africa, Misuku Coffee Growers Cooperative is a cooperative of smallholder farmers.<\/p>\n\n\n\n

The coffee beans are all specialty beans that have been hand-cultivated with care, in the highlands with altitudes of 1,200 - 2,000m, free of chemical fertilizers or pesticides.<\/p>\n\n\n\n

The clean air, rich nature, and passion of the farmers in this region create the fruity flavor and deep richness that is unique to Malawian coffee.<\/p>\n<\/div>\n\n\n\n

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Chapter 02<\/strong>A commitment to Fair Trade and Quality<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Our coffee import partner, ATAKA TRADING CO., LTD<\/strong>., works directly<\/strong> with the Mzuzu Coffee Planters Cooperative Union, to which the Misuku Coffee Growers Cooperative belongs.By importing coffee at fair prices, we help protect farmers\u2019 livelihoods while ensuring consistent, high-quality beans.<\/p>\n\n\n\n

At Ataka Trading, every step of the process is carefully reviewed, from cultivation, harvesting, processing, to sorting of coffee beans. Only top-grade batches<\/strong> with minimal defects are selected.Prior to import, samples are evaluated through \u2018cupping\u2019 to assess flavour, aroma, balance, and value. With the goal of delivering coffee that people truly enjoy, quality is meticulously managed throughout selection, transportation, and storage.<\/p>\n<\/div>\n\n\n\n

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Chapter 03What Is Specialty Coffee?<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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At Ataka Trading, specialty coffee is defined by three key elements:<\/p>\n\n\n\n